__ We have a big mission: to design and develop digital products that fully meet the expectations of our customers and those of their own ones.
Developing and creating good products is not just about writing code. We at Appybros know it very well, since we have found the right formula! Before starting with development, you need a good concept. And to develop a good concept, you need to observe, listen and test.
Basically, it's about being a designer first and a developer later. You have to listen, ask yourself questions, test, make changes, experiment throughout the different phases of the project and only then dedicate time to development.
The right product is able to combine your business goals with the users' needs. Too many times products are launched on the market without meeting the expectations of the target group, even though they work perfectly. To create a good product, you must observe first.
Before we start working on your idea, it is important for us to get to know your business reality, your vision and your goals in more detail. In order to make the right decisions, we carefully examine your project. We clarify fundamental questions that help us design and develop products that simplify users' lives, improve their experience and make them happy.
We embrace a co-design approach that involves people, using an Agile methodology (Scrum), Design Thinking and Design Sprint to first define your idea before we start conceptualizing it. We ask ourselves: who are we creating this product for? What issue are we trying to solve? Why would users need it? Our first priority is to understand the WHY of things and only then we analyze the WHAT and HOW.
Before we design a project, we work with you to understand which target group the product is designed for and what users’ needs are. We ask ourselves: what problem does it solve? By putting the users of the digital product at the center of our design process, we are able to create applications that are functional, useful and user-friendly. We learn from your inputs and those of the users to create a valuable, helpful, easy to use and long-lasting digital product.
Developing a product that people will love requires listening to what they need. Among the different stages of the process, analysis comes first. To determine whether the idea works and is the right one, we develop a prototype. This helps to validate the idea, ensuring that the functionality we have in mind works correctly, to improve features and determine where we should invest more.
In order to keep you updated on the current state of the process and on which decisions must be taken and how, we want to involve you in every step. We'll constantly offer you help and support.
To create a product that withstands time (and trends), we rely on consolidated methodologies and on our own experience. Our goal is not simply to sell you a finished digital product, but also to involve you in the whole process in order to create a functional product for you and your customers, that satisfies both your wishes and the user's needs.
Our methods are subject to a continuous improvement and we remain open to new ideas. Since we think evolution is the key to improvement, we experiment, listen and consider other possibilities.
Which means starting with an idea, improving it and then turning it into reality.
We guide you in every stage of the project, from the creation of a prototype and an MVP to the development and launch phase. If you wish, we can also remain at your side for the maintenance of your digital product. Our work does not end with the launch of your digital product: we continue to support you and are happy to help. We like the idea of keeping on being your partner, growing and improving together. Of course, only if you wish it.